Post'R Motus is an ongoing Instagram project that presents a series of motion posters. Each piece follows a consistent format, comprising a background with a vertical rectangle overlay (the poster) featuring typography.
Built on the concept of "the whole is greater than the sum of its parts," this project isn't just about individual posters; it's about the compilation of these posters. Much like crafting a cocktail, it involves blending, shaking, and stirring these elements together to serve up a delightful and vibrant digital experience.
The poster is arguably one of the most classical forms of communication within the realm of graphic design. It often serves as one of the initial projects for students embarking on design or art-related courses, and it happens to be a personal favorite of mine to create.
However, in today's landscape, the traditional printed poster is experiencing a decline. In this age of rapid communication, social media channels have emerged as the preferred, and arguably the most effective, means to reach nearly any target audience.
I firmly believe that the poster, by itself, isn't fading out but rather evolving into a digital medium. This shift opens up exciting new possibilities for how posters can be presented, with one of the most intriguing avenues being motion and animation.
The process of creating copy for these projects doesn't adhere to a specific set of rules. Instead, it's a fluid and creative endeavor. Ideas and concepts emerge organically, often sparked by various sources of inspiration. It could be as simple as the sound of a word evoking a particular image or feeling, the invention of entirely new and whimsical words, or even the incorporation of unusual and esoteric company tax names. This unrestricted approach allows for more creative possibilities, resulting in copy that is as unique and diverse as the projects themselves.
Similar to the approach to copywriting, the selection and concept of visuals and aesthetics in these projects are entirely spontaneous and free-flowing. At times, the visuals may be born from the core idea of the poster, while in other instances, they result from artistic experimentation, with the copy later applied to complement the visuals.
In this creative process, all techniques, images, videos, and colors are fair game. There are no limitations or boundaries imposed, except for the fundamental structure of background, poster, and typography. This approach encourages the exploration of diverse artistic elements and techniques, fostering an unbounded creative landscape.